Art Direction
UI & UX Design
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Edelman | 2021 | Global
My T-cell Therapy Website - Novartis
We have been entrusted by Novartis to revamp and redefine their website identity, specifically focusing on creating and developing a dedicated section for CAR-T cell therapy patients. Our goal is to design a fresh, engaging, and informative digital space that caters to the unique needs of these patients, providing them with comprehensive and accessible information about CAR-T cell therapies.
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Webpage here.
Colour Palette
We have carefully selected a palette dominated by various shades of blue to craft the visual identity of the website. Blue is known for its ability to evoke calmness and assurance, making it an ideal choice for our target audience. Additionally, blue is widely recognized in the medical industry, which enhances the sense of professionalism and trustworthiness of our site.
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To complement the calming blues, we have incorporated accents of brighter hues throughout the design. These vibrant colors are strategically used to create focal points, evoke feelings of hope and encouragement, and inspire a sense of empowerment and support for our users.​
Accordion With Icon
A mixed-media style icon that is both unique and dynamic. This icon effectively communicates information to our audience and stands out from traditional flat icons.
By combining black and white imagery with bright, colourful illustrations, create a visually engaging and distinctive element that enhances the user experience.
Project done by:
Art Lead: Khoi Phan
Copy Lead: Cameron Ng
Art Director: Sunny Meng, Vivien Tan