Art Direction
Brand Film
Photoshoot
Edelman | 2022 | Singapore
SPGroup Brand Film
To promote SP Group's efforts in energy conservation and environmental sustainability, showcasing their contributions to Singapore's future through talent. Highlighting beyond being a power supplier, their lesser-known technological advancements. The entire film covers SP Group's business scope, with 80% of the footage being real-life shots in authentic work environments, providing a genuine portrayal of everyday technology and its impact on life.
The main challenge lies in seamlessly integrating these diverse elements to ensure smooth continuity throughout the film. Additionally, managing talents, various outfits checking and logistics across various shooting locations poses logistical challenges during video shooting.
Key Visuals
In addition to the brand film, the client has requested a comprehensive photoshoot to capture various key visuals that complement SP Group's narrative of innovation and sustainability. These images will serve to visually reinforce the company's commitment to energy efficiency and environmental stewardship. The photoshoot will encompass a range of subjects, including cutting-edge technology in action, employees engaged in their roles, and the integration of sustainable practices into everyday operations.
Each visual will be carefully curated to align with SP Group's brand identity and messaging, aiming to resonate with stakeholders and the public alike. The challenge lies in ensuring that each photograph effectively communicates the company's core values while maintaining visual coherence and impact.
Project done by:
Creative Director: Bel Ong
Copywriter: Xavier Toh
Art Director: Sunny Meng, Hasif Ismail
Producer: Cedric Lim